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DFF Welcomes Mart de Haar as Principal

Bas Rieter
March 23, 2021

Amsterdam-based fintech company Blanco will bring its technology platform for financial service providers to France and Germany. The company is raising new growth money to strengthen its position in two countries.

Blanco provides asset managers and banks with an investment platform based on cloud technology, including for the registration and risk profiling of asset management clients, but also for matters such as identifying account holders via facial recognition.

The company has now sold its system to forty Dutch and Belgian asset managers and financial institutions. The start-up focuses on a segment that is increasingly dealing with regulators.

In the fight against money laundering and counter-terrorism, these companies need to better identify who they are doing business with. Blanco has greatly simplified the so-called know-your-customer procedure.

“Supervisor DNB requires every financial service provider to carry out remedial actions.” Existing customers also have to go through the verification process again. “You can organize such a process yourself and invest a lot or buy it off the shelf,” says Blanco founder Joost Walgemoed.

Just Eat and satellites

Now that Blanco has a strong position in the Netherlands and Belgium, it wants to focus on neighboring countries. The Dutch Founders Fund, which previously invested in delivery service Just Eat, the satellite start-up Hiber and the appointment platform Treatwell, will take on the major part of the investment, totaling € 2 million. Existing shareholders Volta Ventures and KBC Start IT Fund also participate in the last round.

Blanco was founded by several former BinckBank employees and has been active in the asset management administration market since 2015. Binck co-founder Kalo Bagijn joins Blanco’s advisory board.

Dutch Founders Fund is happy to announce that Mart de Haar has joined the team as a principal. The expansion of the team underlines Dutch Founders’ promise to be a committed investor that supports its portfolio companies both financially and strategically.

„When we started Dutch Founders Fund, we envisioned the investor we would have loved to meet when we ourselves started as founders”, managing partner Patrick Kerssemakers explains. „A solution-driven investor that always finds his ways to add value. Mart has been working with clients sizing from startups to private equity. Considering his strategic and financial experience and getting things done attitude, we are convinced that it will be a treat for founders to work with him.”

De Haar (30) started mid-January. He adds: „To many investors, companies are merely a set of Excel sheets. Yet, I believe that the true value of companies lies in their tech, talent and strategy. I was happy to find this belief at the very core of Dutch Founders Fund.”

Alongside working with existing portfolio companies, De Haar will also be on the lookout for new investment opportunities. Software-as-a-Service and B2B Marketplaces will have his special attention. De Haar: „When founders are ready for the next step and are looking for a committed investor, I’ll gladly invite myself over for a cup of coffee.”

About Dutch Founders Fund: Dutch Founders Fund is an Amsterdam based venture capital fund run by founders, from the likes of Laurens Groenendijk (Just Eat), Hidde Hoogcarspel (Spacebuzz) and Patrick Kerssemakers (FonQ). Current participations of the €17 million fund include Blanco services, Shypple and Vintage Cash Cow.

Want to find out what Dutch Founders Fund can do for your company? Connect to Mart de Haar on LinkedIn.

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